From the reviews: "China, with its potential market of 1.3 billion consumers, has resurrected the western world's stagnant economic outlook. ... This is an interesting book on the global chemical industry and the business practices of multinational companies." (Helmut Hugel, Chemistry in Australia, December, 2005)
“Don’t miss out on China!” and “What are you doing about China?” Catch phrases like these are spreading among managers all over the world.
First-hand information about China and strategies of Western companies for market entry and investment With many case examples from Western companies in China Includes supplementary material: sn.pub/extras
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Produktdetaljer
ISBN
9783540225447
Publisert
2005-06-22
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Professional/practitioner, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
12