Produktdetaljer
Biografisk notat
Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.
Peter Economy has authored or co-authored several books including Consulting For Dummies.
Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:
- Know and respond to your customers’ needs
- Handle budgets and forecasts
- Recruit and retain top people
- Establish and run employee teams
- Use Sarbanes-Oxley to your company’s advantage
- Negotiate with the best of them
- Build long-term relationships with clients
- Avoid common managerial mistakes
- Improve cash flow
- Market your products and services
- Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
Introduction 1
Part I: The New, Improved World of Business 7
Chapter 1: The MBA in a Nutshell 9
Chapter 2: Today’s Hottest Business Trends 19
Chapter 3: Entrepreneurship for Everyone 31
Chapter 4: Global Business: Fun and Profit in Katmandu 51
Chapter 5: Polish Your Crystal Ball for Some Strategic Planning 69
Part II: Managing a Business in the New World 91
Chapter 6: Managing Is Hard; Leading Is Even Harder 93
Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees 113
Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them 131
Chapter 9: One for All and All for One: Building Teams That Really Work 151
Part III: Money: What You Don’t Know Will Hurt You 167
Chapter 10: All You Ever Wanted to Know about Accounting 169
Chapter 11: Working Your Way through Financial Statements 191
Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis 203
Chapter 13: Understanding Stocks and Bonds 225
Chapter 14: It Takes Money to Make Money 243
Part IV: Marketing in the New World 261
Chapter 15: You Are Nothing without a Customer 263
Chapter 16: Getting Noticed with Advertising and Promotion 285
Chapter 17: Navigating the New World of Selling 299
Part V: Other Important Stuff 315
Chapter 18: Manufacturing and Distribution: It’s a Brave New World 317
Chapter 19: The Ins and Outs of Risk Management 335
Chapter 20: In Business, Everything Is Negotiation 351
Chapter 21: Econ 101: The Basics of Economics 365
Part VI: The Part of Tens 377
Chapter 22: Ten Biggest Mistakes Managers Make 379
Chapter 23: Ten Effective Ways to Market Your Products and Services 385
Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow 391
Index 395
Covers key trends in marketing, selling, and advertising
Qualify for an MBA and succeed in any business
Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
THE DUMMIES WAY®
Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun
Discover how to:
Know your customer's needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator
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Produktdetaljer
Biografisk notat
Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.
Peter Economy has authored or co-authored several books including Consulting For Dummies.