Crack the Customer Mind Code Seven Pathways from Head to Heart to Yes!
Heftet /
2016
/ Engelsk
Produktdetaljer
ISBN
9781630476984
Publisert
2016-05-26
Utgiver
Morgan James Publishing llc
Høyde
228 mm
Bredde
152 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
238
Forfatter
Biografisk notat
Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer, and author.Crack the Customer Mind Code Seven Pathways from Head to Heart to Yes!
Heftet /
2016
/ Engelsk
Heftet /
2016
/ Engelsk
312,-
Laveste pris siste 30 dager: 312,-
Levering 7-20 dager
Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.
Les mer
Crack the Customer Mind Code reveals how to align sales messaging with the natural flow of pathways through the human mind, leading prospective customers to say “yes!”
Acknowledgements
Introduction
Chapter 1 The Mind and Three Imperatives
Chapter 2 Mind Mysteries
Chapter 3 The Seven Pathways
Chapter 4 #1 Identify the Persona
Chapter 5 Stimulate Emotion
Chapter 6 Calm the Mind
Chapter 7 Position / Reposition
Chapter 8 Storytelling
Chapter 9 Interpret
Chapter 10 Permission to Act
Chapter 11 Mind Pathway Comprehension by Channel
Chapter 12 Coming Full Circle: Pathways as Strategy
Chapter 13 Persona #1: Trailblazers/Early Adopters
Chapter 14 Persona #2: My Brand/My lifestyle/My Growth
Chapter 15 Persona #3: Money Matters
Chapter 16 Persona #4: On Financial Edge
Chapter 17 Persona #5: Right Thing to Do
Chapter 18 Persona #6: Love and Social Relationships
Chapter 19 Persona #7: Adrenaline Seekers: Opportunists
Chapter 20 Persona #8: Safe Players
Chapter 21 Persona #9: Hiding My Compulsion
Chapter 22 Persona #10: Fifty Plus
Chapter 23 Persona #11: Business 8 to 5
Chapter 24 Persona #12: Did I Matter?,/p>
About the Author
End Notes
CustomerMindCode.com Resources
Les mer
Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.
Les mer
Crack the Customer Mind Code reveals how to align sales messaging with the natural flow of pathways through the human mind, leading prospective customers to say “yes!”
Acknowledgements
Introduction
Chapter 1 The Mind and Three Imperatives
Chapter 2 Mind Mysteries
Chapter 3 The Seven Pathways
Chapter 4 #1 Identify the Persona
Chapter 5 Stimulate Emotion
Chapter 6 Calm the Mind
Chapter 7 Position / Reposition
Chapter 8 Storytelling
Chapter 9 Interpret
Chapter 10 Permission to Act
Chapter 11 Mind Pathway Comprehension by Channel
Chapter 12 Coming Full Circle: Pathways as Strategy
Chapter 13 Persona #1: Trailblazers/Early Adopters
Chapter 14 Persona #2: My Brand/My lifestyle/My Growth
Chapter 15 Persona #3: Money Matters
Chapter 16 Persona #4: On Financial Edge
Chapter 17 Persona #5: Right Thing to Do
Chapter 18 Persona #6: Love and Social Relationships
Chapter 19 Persona #7: Adrenaline Seekers: Opportunists
Chapter 20 Persona #8: Safe Players
Chapter 21 Persona #9: Hiding My Compulsion
Chapter 22 Persona #10: Fifty Plus
Chapter 23 Persona #11: Business 8 to 5
Chapter 24 Persona #12: Did I Matter?,/p>
About the Author
End Notes
CustomerMindCode.com Resources
Les mer
Produktdetaljer
ISBN
9781630476984
Publisert
2016-05-26
Utgiver
Morgan James Publishing llc
Høyde
228 mm
Bredde
152 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
238
Forfatter