Creating Signature Stories Strategic Messaging that Energizes, Persuades and Inspires
Heftet /
2018
/ Engelsk
Produktdetaljer
ISBN
9781683506119
Publisert
2018-03-22
Utgiver
Morgan James Publishing llc
Høyde
215 mm
Bredde
139 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
190
Forfatter
Biografisk notat
David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.
Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Les mer
Creating Signature Stories applies the power of storytelling—a key to any digital program—to strategic messaging.
Produktdetaljer
ISBN
9781683506119
Publisert
2018-03-22
Utgiver
Morgan James Publishing llc
Høyde
215 mm
Bredde
139 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
190
Forfatter