A bracingly direct guide about the pitfalls of strategy
FINANCIAL TIMES
The Crux shows why Rumelt is a global authority on strategy
- ANDY D. BRYANT, chairman of the board, Intel Corporation, 2012-20,
Another triumph from the most insightful - and entertaining - commentator on strategy
- SIR JOHN KAY, economist and author of Obliquity,
This is the only book you'll need as a strategist
- DAWN FARRELL, CEO TransAlta Corp (2012-2021),
A triumph. The book I will press into the hands of my people as the best way to make them strategists.
- SIMON GALBRAITH, CEO and cofounder, Redgate,
For any leader looking to deepen their grasp of strategic thinking-and put it into practice - this book full of new inspiration and practical ideas will accelerate your progress.
- CHRIS BRADLEY, McKinsey senior partner and co-author, Strategy Beyond the Hockey Stick
Essential reading if you want to cut through the fog of what it takes to build and drive a successful business ... your guide to become a successful leader and strategist with impact
- ESSA AL-SALEH, CEO of Volta Trucks,
Shows why Rumelt is a global authority on strategy. This is an immensely readable guide to one of the most difficult subjects: how to create a way forward when facing knotty challenges'
- ANDY D. BRYANT, Chairman of the Board, Intel Corporation (2012–20),
Richard Rumelt is the thinker with the biggest impact on my career and the companies I have been with, making my work more enjoyable and catalysing the creation of wealth which is nothing short of astonishing. The Crux is a triumph
- SIMON GAILBRAITH, CEO and co-founder of Redgate,