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Customer Engagement Marketing

Palmatier Robert W. Kumar V. Harmeling, Colleen M.
Heftet / 2018 / Engelsk

Produktdetaljer

ISBN
9783319872070
Publisert
2018-08-18
Utgiver
Springer International Publishing AG
Høyde
210 mm
Bredde
148 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
18

Redaktør
Palmatier Robert W.
Kumar V.
Harmeling, Colleen M.

Customer Engagement Marketing

Palmatier Robert W. Kumar V. Harmeling, Colleen M.
Heftet / 2018 / Engelsk
Palmatier Robert W. Kumar V. Harmeling, Colleen M.
Heftet / 2018 / Engelsk
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
Les mer
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.  

Les mer
Presents cutting-edge research from top marketing professionals to speak on trends and future directions of customer engagement Identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies Describes the theoretical underpinnings and metrics used to gage customer engagement
Les mer
GPSR Compliance The European Union's (EU) General Product Safety Regulation (GPSR) is a set of rules that requires consumer products to be safe and our obligations to ensure this. If you have any concerns about our products you can contact us on ProductSafety@springernature.com. In case Publisher is established outside the EU, the EU authorized representative is: Springer Nature Customer Service Center GmbH Europaplatz 3 69115 Heidelberg, Germany ProductSafety@springernature.com
Les mer

Relaterte produkter

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.
Les mer
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.  

Les mer
Presents cutting-edge research from top marketing professionals to speak on trends and future directions of customer engagement Identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies Describes the theoretical underpinnings and metrics used to gage customer engagement
Les mer
GPSR Compliance The European Union's (EU) General Product Safety Regulation (GPSR) is a set of rules that requires consumer products to be safe and our obligations to ensure this. If you have any concerns about our products you can contact us on ProductSafety@springernature.com. In case Publisher is established outside the EU, the EU authorized representative is: Springer Nature Customer Service Center GmbH Europaplatz 3 69115 Heidelberg, Germany ProductSafety@springernature.com
Les mer

Produktdetaljer

ISBN
9783319872070
Publisert
2018-08-18
Utgiver
Springer International Publishing AG
Høyde
210 mm
Bredde
148 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
18

Redaktør
Palmatier Robert W.
Kumar V.
Harmeling, Colleen M.

Relaterte produkter