Customer Trap How to Avoid the Biggest Mistake in Business
Heftet /
2015
/ Engelsk
Produktdetaljer
ISBN
9781484203866
Publisert
2015-03-28
Utgave
2. utgave
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Popular/general, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
16
The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
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Chapter 1. The Biggest Business Mistake Chapter 2. The Customer Trap and Brand Destruction Chapter 3. Turning Your Innovations into Commodities Chapter 4. When Sales Channels Get Hijacked Chapter 5. Living the Outsourcing CompulsionChapter 6. The STIHL Story Chapter 7. Innovation's Second Step Chapter 8. Getting the Data and Doing Marketing Right Chapter 9. Going Global and Keeping the Faith Chapter 10. Staying Local and Independent
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Produktdetaljer
ISBN
9781484203866
Publisert
2015-03-28
Utgave
2. utgave
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Popular/general, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
16