"This brilliant book exposes the connections between negotiations and auctions, and will be indispensable for every professional involved in dealmaking." -- Robert Mnookin, author of Beyond Winning
Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV show, and participating in the auction of a multimillion-dollar company. Based on broad research and detailed case studies, Dealmaking brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal. Originally published in hardcover under the title Negotiauctions.
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“Packed with transformative insights, <em>Dealmaking</em> will help a new generation of business leaders get to yes.”—William Ury, coauthor of <em>Getting to Yes</em>
Produktdetaljer
ISBN
9780393339956
Publisert
2011-10-04
Utgave
01. utgave
Utgiver
Vendor
Ww Norton & Co
Vekt
198 gr
Høyde
211 mm
Bredde
140 mm
Dybde
18 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
256
Forfatter