"'I commend this publication to business people working wth SME's, as one which could have far reaching effects. It is accessible, readable, and may give you the creative idea you are looking for' Michael Groom, President Of The Institute Of Chartered Accountants In England And Wales."

Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.
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Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.
Les mer

Produktdetaljer

ISBN
9780753509937
Publisert
2007
Utgiver
Vendor
Virgin Books
Vekt
981 gr
Høyde
210 mm
Bredde
125 mm
Dybde
18 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
240

Forfatter

Biografisk notat

Jurgen Wolff publishes Brainstorm, a newsletter focusing on creativity in business, and teaches creativity at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books. The Centre for Small and Medium Sized Enterprises at Warwick Business School one of the world's leading teaching and research institutions in the field of business and management, has internationally acclaimed expertise in the field of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.