Dream Merchants & HowBoys Mavericks, Nutters and the Road to Business Success
Produktdetaljer
Biografisk notat
BARRY J GIBBONS retired from big company life in 1994 after five successful years as Chairman/CEO of Burger King Corporation. Having retired from big business (his choice) he is now a successful author, speaker, consultant and entrepreneur on both sides of the Atlantic. He is the author of If You Want To Make God Really Laugh Show Him Your Business Plan, and Chronicles from the Planet Business. His business interests include being co-founder of Y Arriba (a latin themed restaurant that opened in Disneyland early 2001) and a gourmet coffee business in the US and the UK.Gibbons brings together some of the most famous names in business today. He takes us on a whirlwind tour of the careers, lives and crazy decisions of nutters - from Walt Disney and Michael Dell to Luciano Benetton and Anita Roddick. All of them made decisions that seemed odd, crazy or downright weird. But they worked. Gibbons, a distinguished madman himself, keeps you hooked with his humour and wit, but never straying from the point of it all. That we can learn from these mavericks. That we can put a little madness into our daily grind. Heck yeh. Steal their ideas! Why should they be famous and not you?
Dream Merchants and Howboys may just be the most unconventional business book ever written and firmly cements Gibbons' reputation as the P.J. O'Rourke of business.
Introduction.
i. In the beginning.
ii. Genesis.
iii. Genesis too.
iv. What should leaders do?
v. Dream Merchants.
vi. HowBoys.
DREAM MERCHANTS & HOWBOYS.
1. Luciano Benetton.
2. James Dyson.
3. Michael Dell.
4. Anita Roddick.
5. Inspiration.
6. Walt Disney.
7. Steve Case.
8. Tribute to the Unknown Nutter.
9. Jürgen Schrempp.
10. Richard Branson.
11. Roberto Goizueta.
12. Steve Jobs.
13. Herb Kelleher.
14. Howard Schultz.
15. Conclusion: Can it Work for You?
Sources and Further Reading.
Index.
Find out...
...why Luciano Benetton fired his best friend, a.k.a. the brains behind some of the most awe-inspiring marketing campaigns at the height of the benetton brand explosion.
...how the act of becoming annoyed by a duff vacuum cleaner led James Dyson into a 15 year project and the eventual pinnacle of not writing his own autobiography
...about Michael Dell's first attempts at demolishing computers and putting them back together again. Well what other way is a 15 year old boy going to get his kicks?
...why you never see Anita Roddick and the brunette from ABBA in the same room.
...how Walt Disney did not dream about plastic castles and mouse ears on on fat tourists, but he did dream about 'A Thing Called Product'.
...what Keith Richards and sixteen-inch Florida cockroaches have in common with AOL founder, Steve Case.
...how Jürgen Schrempp became the power behind DaimlerChrysler and increased the mortality rate amongst his friends and colleagues.
...about the walking bundle of conflicts that is Richard Branson (a professional amateur, ruthlessly affable, controlling empowerer, strategic guerilla, etc)
...how Robert Goizueta amazingly and successfully widened the gap between Papsi and Coca-Cola, even without Michael Jackson on his side.
...how it's possible to have the most loyal consumers to your brand in the world and yet be declared legally dead. Just ask Steve Jobs. Apple man extraordinaire.
...about the Wild-Turkey swilling, tattooed madman who built his dream business, Southwest Airlines, by actually having fun. Yes this is the Herb Kelleher who arm-wrestled the company's rival chairman in a packed Dallas Stadium.
Gibbons brings together some of the most famous names in business today. He takes us on a whirlwind tour of the careers, lives and crazy decisions of nutters - from Walt Disney and Michael Dell to Luciano Benetton and Anita Roddick. All of them made decisions that seemed odd, crazy or downright weird. But they worked. Gibbons, a distinguished madman himself, keeps you hooked with his humour and wit, but never straying from the point of it all. That we can learn from these mavericks. That we can put a little madness into our daily grind. Heck yeh. Steal their ideas! Why should they be famous and not you?
Dream Merchants and Howboys may just be the most unconventional business book ever written and firmly cements Gibbons' reputation as the P.J. O'Rourke of business.