We all communicate, every day, all of the time. So why can communications go so wrong in the workplace? Sometimes it is because the wrong methods are used at the wrong times, and sometimes it is because the communications process becomes too complicated and bogged down in corporate jargon.

Effective Communications in easy steps offers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and common sense advice on how to use communications to actually get the right message across to the correct audience.

Written by two communications experts, with over 25 years’ experience between them, the book will show you how to:

  • Create a practical Communications Strategy that works.
  • Understand how, and why, to evaluate your strategy.
  • Build and maintain websites that keep delivering.
  • Unravel the mysteries of social media.
  • Explode the myths about communications at work.
  • Get your message across using the right channel to engage your audience.
  • Communications in the workplace should be a simple thing and, with Effective Communications in easy steps to guide you, it really can be.

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    <p><strong>Practical and common sense advice on how to use communications to actually get the right message across to the correct audience.</strong></p>
    1. Why Does it Have to be so Hard?
    2. How we Communicate
    3. Getting Strategic
    4. Communicating Change
    5. Starting to Evaluate
    6. Slaying Corporate Jargon
    7. Creating Websites That Work
    8. Writing for the Web
    9. Is Content Management the Answer?
    10. Moving Pictures are Here
    11. Using Social Media
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    In Easy Steps – a trusted source for fast learning! Developed by professionals, In Easy Steps guides are written in a clear and concise style to enable the reader to learn with minimal time and effort. Rather than spending hours trawling the internet for information, these guides enable efficient learning so that readers can get on with their real work or start enjoying the new technology straight away. Written in a jargon-free, easy-to-follow style with helpful graphics, the In Easy Steps books explain everything the user needs to know to get working with a new device, programming language, software, electronics, or to sharpen up other professional skills. A great investment! Already used by millions worldwide for self-learning as well as for classroom-based training for effective learning.
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    Produktdetaljer

    ISBN
    9781840784480
    Publisert
    2012-06-14
    Utgiver
    Vendor
    In Easy Steps Limited
    Høyde
    227 mm
    Bredde
    186 mm
    Dybde
    10 mm
    Aldersnivå
    01, G, 01
    Språk
    Product language
    Engelsk
    Format
    Product format
    Heftet
    Antall sider
    192

    Forfatter

    Biographical note

    In addition to his In Easy Steps books, Nick Vandome has worked in internal and external communications for over 15 years. He has worked extensively in web design and publishing, for both intranets and external websites, and has developed best practice for over a decade. Nick is also a content editor, a role that involves ensuring that communications are clear, concise and get the message across, in both an online medium and hard copy publications. His communications philosophy is less is more and he strives to cut through corporate jargon and seek clarity in the workplace. John McVey started his career in project management, where he was responsible for developing and implementing communications strategies for individual projects. From here, he moved into communications management where he has become an expert in strategy and also evaluating the effectiveness of communications strategies. John s forte is knowing the objectives for different communications channels and he excels in assessing whether these channels are working properly or not. John has also worked closely in developing and implementing content management systems. This has given him a real insight into what works, and what doesn t, in terms of managing large amounts of diverse information. It has also given him experience of working with web teams and video teams in developing websites, intranets and video content. Both Nick and John are passionate about using communications for its true purpose to give people the information they need to make their working lives more efficient and enjoyable."