Entrepreneurship in Theory and Practice Paradoxes in Play, Third Edition
Produktdetaljer
Biographical note
Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald and Torben Bager, University of Southern Denmark<i>'This highly useful textbook presents a broad view on entrepreneurship, including entrepreneurial action in new and established firms, associations, government agencies etc. It does so in a refreshing way by drawing on theoretical insights and by putting them into the context of exciting practical examples. Enjoy your deep dive into entrepreneurship!'</i>
- Marc Gruber, EPFL, Switzerland, co-author of Where to Play: 3 steps for discovering your most valuable market opportunitie,
Key benefits include:
- Opportunities for student involvement through theory, paradoxes, actions, and exercises
- Real-life international case stories by high profile entrepreneurship scholars, such as William B. Gartner, Saras Sarasvathy, Alain Fayolle, Benson Honig
- Latest thinking on phenomena such as sustainability, nascent entrepreneurship, design thinking, the circular economy and technology entrepreneurship.
All undergraduate students with or without prior entrepreneurship education can enjoy the many benefits, puzzles, and insights the book has to offer. It is ideal for undergraduate students on introductory courses in entrepreneurship, as well as more advanced students interested in entrepreneurial opportunities and processes.