Produktdetaljer
Biografisk notat
Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.
At NYU's Stern School of Business, Ken Laudon taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing.
Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.
Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Stern School of Business. She maintains a lifelong interest in languages and civilizations of Asia.
The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.
Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has had many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with a leading international law firm, with specific expertise in technology law, Internet law, privacy law, intellectual property law, and general corporate law. Carol is the co-author of E-commerce. Business. Technology. Society (Pearson), as well as several other texts on information technology, and has been the lead project manager/editor on a number of technology-related projects. Carol is the co-founder and president of Azimuth Interactive, one of the first edtech firms and a provider of digital media and publisher services for the education industry.
Essentials of MIS provides you with an in-depth look at how businesses today use IT and systems to achieve their goals. Current, real-world cases illustrate companies identifying and solving key business challenges using IS and technologies. The text's hands-on approach is designed to help you develop digital business skills and prepare you for a successful career in the MIS industry.
The 15th Edition features several new cases across the book and integrates new examples of today's companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).
- Business Information Systems in Your Career
- Global E-business and Collaboration
- Achieving Competitive Advantage with Information Systems
- Ethical and Social Issues in Information Systems
- IT Infrastructure: Hardware and Software
- Foundations of Business Intelligence: Databases and Information Management
- Telecommunications, the Internet, and Wireless Technology
- Securing Information Systems
- Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
- E-commerce: Digital Markets, Digital Goods
- Improving Decision Making and Managing Artificial Intelligence
- Making the Business Case for Information Systems and Managing Projects
- A career section in each chapter helps apply course knowledge to finding jobs and building careers (entry-level job descriptions and requirements included).
- 2 cases in every chapter feature real-world companies, reinforce chapter concepts, and extend learning with case study questions.
- 3 hands-on MIS projects in each chapter include 1 Management Decision Problem, 1 application software project, and 1 Internet skills challenge.
- Management Decision Problems develop digital business skills by incorporating hands-on application software exercises, web page and blog creation tools.
- Collaboration Projects in each chapter encourage working in teams via Google Drive, Google Docs and other open-source collaboration tools.
- NEW: Real-world IS content includes new cases, examples of organizations using IT applications, and current job descriptions.
- REVISED and EXPANDED: Emphasis on cloud computing, Big Data and IoT in the MIS world is reflected in expanded coverage and related case studies.
- NEW: Coverage of Information Systems promoting sustainability and ESG goals features Environmental, Social and Governance leadership as a major objective of IS and includes new case studies on sustainability.
- NEW and EXPANDED: The Artificial Intelligence (AI) chapter has been rewritten to include new coverage of machine learning, “deep learning,” natural language systems, computer vision systems, and robotics, reflecting surging interest in AI and “intelligent” techniques.
- NEW: The COVID pandemic's impact on business uses of IS is reflected in new coverage and cases which feature working remotely, supply chain disruptions and rethinking global supply chains.
- NEW: Coverage of blockchain has been expanded to include digital resiliency, cryptocurrencies, metaverse, customer experience management, low-code and no-code development, automated testing, Windows 11, JavaScript and Zero trust. A new case study on blockchain and sustainability is included.
Produktdetaljer
Biografisk notat
Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.
At NYU's Stern School of Business, Ken Laudon taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing.
Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.
Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Stern School of Business. She maintains a lifelong interest in languages and civilizations of Asia.
The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.
Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has had many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with a leading international law firm, with specific expertise in technology law, Internet law, privacy law, intellectual property law, and general corporate law. Carol is the co-author of E-commerce. Business. Technology. Society (Pearson), as well as several other texts on information technology, and has been the lead project manager/editor on a number of technology-related projects. Carol is the co-founder and president of Azimuth Interactive, one of the first edtech firms and a provider of digital media and publisher services for the education industry.