"This book offers students and practitioners of public relations a lively and engaging conversation around everyday ethics. Patricia Parsons challenges us to reflect on our hidden assumptions and darker motives when issuing misleading news releases, concealing sources or even using the office copier for personal stuff. There should be a copy by every PR water cooler."

Johanna Fawkes, Senior Lecturer in Public Relations, Charles Sturt University, Australia. Author of Public Relations Ethics and Professionalism: the Shadow of Excellence (Routledge, 2014)

"Too often, the PR industry finds itself jammed between those who see ethics as irrelevant and those who view it as a branch of moral philosophy. Many of our colleagues hear 'ethics' and turn off altogether. 'Ethics in Public Relations' provides a pragmatic antidote to this malaise. Rooted in reality and pointing to professionalism, it reminds us of our societal responsibility. It's readable, digestible and provocative. Whether you consider yourself to be a student, a scholar or neither, I contend that you ought to be both. As such, this book challenges you head on. 'Do unto others as you would have them do to you' isn't a platitude, it's our <i>raison d'être</i>. Read, learn, implement and enjoy!"

Jason MacKenzie, Found. Chart. PR Chartered Marketer FCIPR FCIM; Managing Director, Liquid; 2017 President, Chartered Institute of Public Relations

"Rooted in reality and pointing to professionalism, Ethics in Public Relations reminds us of our societal responsibility. It is readable, digestible and provocative."

Jason MacKenzie, Managing Director, Liquid