The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.
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PART I: FOUNDATIONS OF GLOBAL STRATEGY.
Strategizing Around the Globe.
Managing Industry Competition.
Leveraging Resources and Capabilities.
Emphasizing Institutions, Cultures, and Ethics.
Produktdetaljer
ISBN
9780357039182
Publisert
2018-07-09
Utgave
4. utgave
Utgiver
Cengage Learning, Inc
Vekt
929 gr
Høyde
20 mm
Bredde
213 mm
Dybde
269 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Forfatter