THE GROUND-BREAKING BUSINESS CLASSIC FROM THE WORLD'S LEADING AUTHORITY: HOW TO IMPLEMENT ACTION-ORIENTATED STRATEGY THAT WORKS 'A VERY GOOD BOOK' _FORBES_ 'THE MOST INTERESTING BUSINESS BOOK OF THE YEAR' _FINANCIAL TIMES_ 'A NECESSARY READ' _WASHINGTON TIMES_ 'THE MOST INSIGHTFUL - AND ENTERTAINING - COMMENTATOR ON STRATEGY' SIR JOHN KAY When Richard Rumelt's _Good Strategy/Bad Strategy_ was published in 2011, it immediately struck a chord, calling out as _bad strategy_ the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then and over 200,000 copies later, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.