“If you want to get bigger, better, and move past all the excuses, this encouraging and practical book will give you hope and a plan.""<br />- David Rendall, author of <i>The Freak Factor </i>and <i>The Four Factors of Effective Leadership</i><br /><br />""<i>Grow Regardless</i> is practical and compelling... a must read for every business leader trying to compete in this ever-changing financial world. <i>Grow Regardless</i> defines our purpose.""<br />- Bob Compton, CFO, Agora Publishing<br /><br />“This is a must read, must incorporate, must integrate into your corporate culture manifesto.”<br />- Edwin Warfield, CEO, citybizlist<br /><br />""<i>Grow Regardless</i>, provides a unique perspective combining both bottom line numbers with overhauling your culture resulting in a practical guide to revolutionize your organization.""<br />- Connor Marsden, US Director of CRM, Microsoft<br /><br />“This book is a treasure… Joe reveals a foundational path to true growth, regardless...”<br />- David Powell, COO, Federal Business Council, Inc.

“If you want to get bigger, better, and move past all the excuses, this encouraging and practical book will give you hope and a plan.""
- David Rendall, author of The Freak Factor and The Four Factors of Effective Leadership

""Grow Regardless is practical and compelling... a must read for every business leader trying to compete in this ever-changing financial world. Grow Regardless defines our purpose.""
- Bob Compton, CFO, Agora Publishing

“This is a must read, must incorporate, must integrate into your corporate culture manifesto.”
- Edwin Warfield, CEO, citybizlist

""Grow Regardless, provides a unique perspective combining both bottom line numbers with overhauling your culture resulting in a practical guide to revolutionize your organization.""
- Connor Marsden, US Director of CRM, Microsoft

“This book is a treasure… Joe reveals a foundational path to true growth, regardless...”
- David Powell, COO, Federal Business Council, Inc.

Joe Mechlinski is a man with a mission: to help businesses grow regardless of their size, industry, economy, and despite the government.

Growing up in inner-city Baltimore, Joe learned first-hand what it’s like to be undervalued and underserved. After graduating from one the worst high schools in Baltimore, Joe attended one of the best colleges in the country, became an entrepreneur and learned one of the most critical steps to growth: people are your most important asset. He now runs an award-wining management consulting firm. For more than ten years he has been sharing this and the other critical strategies for growing regardless with hundreds of companies nationwide.

Grow Regardless presents the philosophy behind each step, explains how to implement, and provides exercises to help leaders get started. Grow Regardless also features in-depth interviews with successful CEOs talking candidly about their experiences and successes with this method.
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Foreword
Introduction
Part One: Clearing the Way for Growth Regardless
Chapter 1: The Method and Me—Humble Origins
Chapter 2: Understanding Our New-New Reality
Chapter 3: The eQ Growth Methodology
Part Two: Nurturing Growth Regardless
Chapter 4: Hit the Reset Button
Chapter 5: Story—Start with WHY
Chapter 6: Employee Experience—Make Them Feel Valued
Chapter 7: A Remarkable Client Experience—The Unconditional Guarantee
Chapter 8: Suit Up or Shut Up
Acknowledgements – Attitude of Gratitude
About the Author
Featured Companies
Additional Resources
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Marketing Plan: Mechlinski and his dedicated team are committed to the long-term success of Shift The Work. Together, they have built a launch strategy that extends far beyond the first year of the release. They will offer a bulk ordering promotion to include bonus incentives for purchasing tiered copies of the book from five copies to 1,000 copies. They will obtain endorsements from up to fifty CEOs who have explored the science of the head, heart, and gut within their company and distribute their endorsement with the book to their team and mailing list (pay for the books, they handle fulfillment). They will promote using SHIFT’s email list of 4,000+ subscribers, based on existing connections with these individuals who’ve opted in to hear from them. They will drive $10,000 of targeted paid advertising on Facebook and LinkedIn to Mechlinski’s book sales web page. Mechlinski is a member of several outstanding business groups that have offered to promote the release of Shift The Work within their respective communities of no less than 2,000 contacts each, thereby reaching 100,000 people. Also, Mechlinski’s company is hiring a public relations company to focus on promoting the book locally and regionally and establishing strategic partnerships within the community. Mechlinski plans to host a launch party and book signing event in each city where he has a SHIFT office: Baltimore, Washington DC, Boston, Seattle. Mechlinski also intends to promote his book on his new podcast, Shift Happens. Additionally, he will leverage existing relationships with local publishers to place ads, contribute to columns, and offer promotional items. Mechlinski has business relationships with Forbes and Inc. Magazines, CityBizList & Warfield Digital Baltimore, Washington, SmartCEO, Ian Altman, Conscious Company, and Insights that will help further his book’s promotion. Furthermore, he is an experienced public speaker, has a Facebook following of 7,077, LinkedIn following of 7,523, and an email following of 4,500 which will all be helpful with future book promotions.
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Produktdetaljer

ISBN
9781614484356
Publisert
2013-02-21
Utgiver
Morgan James Publishing llc
Vekt
181 gr
Høyde
213 mm
Bredde
137 mm
Dybde
15 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
194

Forfatter
Innledning av