Produktdetaljer
Biographical note
Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth, and Professor of Innovation Management & Entrepreneurship at Delft University of Technology, Netherlands. His research is widely cited andis published in many journals including Research Policy, R&D Management,Technovation, International Journal of Innovation Management and Marketing Management.Explore key concepts of managing innovation and engage with latest developments in the field
Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Pearson, the world's learning company.
Preface
Acknowledgements
Plan of the book
Part 1 Innovation management
1. Innovation management: an introduction
2. National systems of innovation and entrepreneurship
3. Public sector innovation
4. Managing innovation within firms
5. Operations and process innovation
Part 2 Turning technology intobusiness
6. Managing intellectual property
7. Managing organisational knowledge
8. Strategic alliances and networks
9. Management of research and development
10. Open innovation and technology transfer
Part 3 New product development
1. Business models
2. Market adoption and technologydiffusion
3. New product development
4. Market research and its influence onnew product development
5. Managingthe new product development process
Index
Explore key concepts ofmanaging innovation and engage with latest developments in the field
InnovationManagement and New Product Development, 7th Edition, by Trottis an established textbook on innovation management, management of technology,new product development and entrepreneurship. It provides an evidence-basedapproach to managing innovation in a wide range of contexts, includingmanufacturing, services, small to large organisations and the private andpublic sectors. The book keeps you abreast of the recent developments in thefield of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the managementprocesses of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essentialtextbook for MBA, MSc and advanced undergraduate courses.
About the author:
PaulTrott is Professor of Innovation Management at the Business School,University of Portsmouth, and Professor of Innovation Management &Entrepreneurship at Delft University of Technology, Netherlands. His researchis widely cited and is published in many journals including Research Policy,R&D Management, Technovation, International Journal of InnovationManagement and Marketing Management.
Pearson, the world's learning company.
Relevant, real-life understanding of concepts
- UPDATED! New developments in the discipline: The book focuses on the most recent developments and insights in innovation field.
- NEW! Chapter on public sector innovation: A completely new chapter talks about the importance and processes of public sector innovation.
- UPDATED! Latest references and examples: There are extensive up-to-date references and topical articles help students explore concepts in the context of the wider business world.
- NEW! Practical approach: ‘Innovation in action' boxes illustrate how real companies are managing innovation today.
Put theory into practice
- UPDATED! In-depth case studies: Every chapter contains case studies that show the subject in action within actual firms.
- NEW! Illustrations and images throughout the book enliven the text and help students understand more complex concepts.
- REVISED! Questions to evaluate understanding: ‘Pause for thought' questions within the text help students reflect on what they have just read and check their understanding.
- UPDATED! Instructor's resources: An instructor's manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.
User-friendly structure of the textbook
- REVISED! Consistent framework: Learning objectives at the beginning of each chapter explicitly highlight the key areas that will be explored in the chapter.
- REVISED! End-of-chapter summaries provide a useful means of revising and checking understanding.
- UPDATED! Further reading at the end of each chapter offer the opportunity to refer to more specialised sources of information.
Relevant, real-life understanding of concepts
· New developments in the discipline: The book focuses on the most recent developments and insights in innovation field.
· Chapter on public sector innovation: A completely new chapter talks about the importance and processes of public sector innovation.
· Latest references and examples: There are extensive up-to-date references and topical articles help students explore concepts in the context of the wider business world.
· Practical approach: ‘Innovation in action' boxes illustrate how real companies are managing innovation today.
Put theory into practice
· In-depth case studies: Every chapter contains case studiesthat show the subject in action within actual firms.
· Illustrations and images throughout the book enliven the text and help students understand more complex concepts.
· Questions to evaluate understanding: ‘Pause for thought' questions within the text help students reflect on what they have just read and check their understanding.
· Instructor'sresources: An instructor's manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.
User-friendly structure of the textbook
· Consistent framework: Learning objectives at the beginning of each chapter explicitly highlight the key areas that will be explored in the chapter.
· End-of-chapter summaries provide a useful means of revising and checking understanding.
· Further reading at the end of each chapter offer the opportunityto refer to more specialised sources of information.