ARNOUD DE MEYER is Akzo Nobel Fellow in Strategic Management and Professor of Technology Management at INSEAD, formerly Associate Dean for the MBA programme, Executive Education at INSEAD, Director General of the INSEAD Euro-Asia Centre and Dean of the Asia Campus, he is currently Deputy Dean of INSEAD, in charge of Administration. He is a leading world authority on manufacturing and technology strategy and the implementation of new manufacturing strategies and has published widely on these subjects. SAM GARG is Research Associate at INSEAD.