International Business: The Challenges of Globalization, Global Edition + MyLab Management with Pearson eText (Package)
Kombinasjonsprodukt /
2023
/ Engelsk
Produktdetaljer
ISBN
9781292450322
Publisert
2023-08-09
Utgave
10. utgave
Utgiver
Pearson Education Limited
Vekt
1007 gr
Høyde
279 mm
Bredde
217 mm
Dybde
18 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt
International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.
The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.
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PART 1: GLOBAL BUSINESS ENVIRONMENT
- Globalization Today
- Ethics, Social Responsibility, and Sustainability
- Cross-Cultural Business
- Political, Economic, and Legal Systems
- Economic Development of Nations
- International Trade Theory
- Governments and Trade
- Foreign Direct Investment
- Regional Economic Integration
- International Financial Markets
- International Monetary System
- International Strategy and Organization
- Analyzing International Opportunities
- Selecting and Managing Entry Modes
- Developing and Marketing Products
- Managing International Operations
- Hiring and Managing Employees
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Hallmark Features of This Title An easy-to-read, integrative text
- An integrative organizing framework helps students understand how all concepts of IB are related.
- Conceptual material and specialized business activities are described using concrete terms.
- Culturally rich chapter introductions use real world examples to sensitize readers to different cultures they may do business with in the future.
- Global Sustainability boxes promote social, economic, and environmental awareness.
- Culture in the Global Workplace sections further introduce readers to different cultures and the way those people view business.
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New and Updated Features Current, relevant content
- NEW and UPDATED: Chapter-opening vignettes, closing cases, examples, graphs, tables, and maps have all been thoroughly revised to reflect recent events and trends. They look at globalization, trade flows, info technology, the pandemic and remote work, inequality, 21st century workplace skills, and more.
- NEW: An entire chapter is now devoted to ethics, social responsibility and sustainability in IB (Ch. 2), for dedicated study of these important topics.
- UPDATED: Learning Objectives summarize the main concepts students should take away from each chapter.
- NEW: Mini Cases examine international management and other important topics at companies such as Apple, Tesla, Samsung, Marvel, and more.
- UPDATED: Global Manager boxes and Cultural Insights boxes address key issues in IB and make connections between the text and real world. New boxes examine global expansion, PESTLE analysis, and more.
- UPDATED: Quick Study concept checks help students verify that they have retained the main concepts of the chapter.
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Produktdetaljer
ISBN
9781292450322
Publisert
2023-08-09
Utgave
10. utgave
Utgiver
Pearson Education Limited
Vekt
1007 gr
Høyde
279 mm
Bredde
217 mm
Dybde
18 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt