Using a series of immersive case studies, Lean, Ethical Business Communication is a guide to effective business communication that reflects real-world practice, fosters critical thinking, and applies rhetorical strategy.

PART ONE: THE JOB SEARCH PROCESS-CREATING AND MAINTAINING INDIVIDUAL IDENTITY; PART TWO: INFORMATION, ANALYSIS AND ARGUMENTATION, PERSUASION; PART THREE: REPORTS AND PRESENTATIONS; PART FOUR: THE INDIVIDUAL, THE ORGANIZATION, AND SOCIAL MEDIA

"The use of continuing characters and situations creates a story that students can follow. . . . This allows students to gain a deeper understanding of the various topics in the textbook." --Brenda Lang, Bissett School of Business, Mount Royal University "The case-based approach makes it easier for students to relate to the material and understand it. I particularly value the inclusion of technology as an integral part of the communication process." --Iman El Meniawy, Edwards School of Business, University of Saskatchewan

Practical approach to real-world business communication prepares students for their future careers through coverage of topics such as job applications, internal communication, and external relations. Provides a framework for generating effective business communication, reminding students to consider five key elements - strategy, content, outcome, presentation, and ethics - whenever communicating in a professional setting. Focus on ethical communications helps students establish and follow a set of standards that will allow them to communicate with integrity. Engaging, relatable case studies encourage critical thinking and help students develop decision-making strategies. Integrated coverage of grammar and mechanics teaches students how to improve the clarity, effectiveness, and professionalism of their writing. Good Advice or Bad? questions in each chapter present scenarios and courses of action that require students to think critically and evaluate the given advice. A wealth of end-of-chapter pedagogy includes summaries, discussion questions, and writing advice.

Binod Sundararajan is an associate professor of management at the Rowe School of Business, Dalhousie University Linda Macdonald is an assistant professor and director of the International Student Success Program at the Rowe School of Business, Dalhousie University.

Practical approach to real-world business communication prepares students for their future careers through coverage of topics such as job applications, internal communication, and external relations. Provides a framework for generating effective business communication, reminding students to consider five key elements - strategy, content, outcome, presentation, and ethics - whenever communicating in a professional setting. Focus on ethical communications helps students establish and follow a set of standards that will allow them to communicate with integrity. Engaging, relatable case studies encourage critical thinking and help students develop decision-making strategies. Integrated coverage of grammar and mechanics teaches students how to improve the clarity, effectiveness, and professionalism of their writing. Good Advice or Bad? questions in each chapter present scenarios and courses of action that require students to think critically and evaluate the given advice. A wealth of end-of-chapter pedagogy includes summaries, discussion questions, and writing advice.