This book, by one of world’s most innovative business scholars and a pioneering philosopher of Edmund Husserl, creatively applies insights from neuroscience, philosophy of experience called “phenomenology” to highly successful and intuitive method of business management. Based on phenomenological insights, they argue that empathy and intuition are as central, if not more, to the success of business innovation or strategy as an objective and analytic approach to business thinking and practice. To clarify how intuition works and why it is so essential, this book delves into the mechanism of empathy and human consciousness and how to take advantage of it for business practice. By incorporating new understandings from neuroscience and AI research, they proposes an organizational structure and a way of strategizing to embrace human innovation in its full complexity to lead business scholars, managers, and entrepreneurs to their own success in business.

Ikujiro Nonaka is Professor Emeritus of Hitotsubashi University. He has won wide-ranging recognition for his work in developing the theory of Knowledge-based Management. He was also appointed a Xerox Distinguished Faculty Scholar of the University of California in 1997 and was elected to the Fellows Group of the Academy of Management in the United States in 2002, becoming the first Asian scholar among the Group’s members. He was Dean of the Graduate School of Knowledge Science, Japan Advanced Institute of Science and Technology, from 1997 to 2000. Previously, he was Professor (1982–95) and Director (1995–98) at the Institute of Business Research, Hitotsubashi University.

Ichiro Yamaguchi taught Philosophy and Japanese in the departments of Economic Science at the University of Witten-Herdecke in Germany (1990 – 94), was Full Professor of philosophy at Tōyō University in Tokyo. He retired in 2013 and has been Emeritus Professor since 2015.

Yuko Ishihara is currently an Associate Professor at the College of Global Liberal Arts at Ritsumeikan University. After completing her PhD at the University of Copenhagen in 2017, she was a Visiting Scholar at the Institute for Advanced Study in Princeton from February 2017 to March 2019.

“By embracing philosophy, Ikujiro Nonaka has profoundly influenced modern management. This collaboration between Nonaka and Ichiro Yamaguchi, promises a further upheaval in management thought and practice.”—Robert M.Grant, Emeritus Professor, Bocconi University
“For those wanting to understand the philosophical foundation of Jiro Nonaka’s insights into managerial wisdom, this book is a “must read.” The book explores how humans perceive and make sense of the world and what spurs intuition.” —David Teece, Thomas W. Tusher Professor in Global Business at Haas School of Business, University of California Berkeley
“The three key management practices and tools -management by philosophy, purpose-driven management and massive transformation goals- become all significant when people actually practice management inthe real world.” —Haruo Naito, Representative Corporate Officer and CEO, Eisai Co., Ltd.

GPSR Compliance The European Union's (EU) General Product Safety Regulation (GPSR) is a set of rules that requires consumer products to be safe and our obligations to ensure this. If you have any concerns about our products you can contact us on ProductSafety@springernature.com. In case Publisher is established outside the EU, the EU authorized representative is: Springer Nature Customer Service Center GmbH Europaplatz 3 69115 Heidelberg, Germany ProductSafety@springernature.com