Digitisation and digital transformation are not only a topic of the
media, but are also taking place in companies. The digital
transformation affects the most diverse fields, from procurement to
sales and from organisation to strategy development. This task
requires the commitment of every company management and cannot simply
be delegated. This book aims to help managers and entrepreneurs to set
up structures in their organisation that allow them to approach the
digital transformation systematically. The topics covered range from
the configuration of digitisation strategies and new management roles
such as the Chief Digital Officer to the importance of IT
infrastructures, HR management and corporate culture as enablers of
digital transformation. A simple framework serves as an orientation
framework that structures the management tasks and clearly summarises
the various concepts and instruments. In the 2nd revised and expanded
edition, the focus is on organisational aspects, inparticular the role
of start-ups for the digital transformation, the design of the
so-called Digital Innovation Units and the role of the CDO. Secondly,
the design and management of digitisation projects is considered in
more detail. And thirdly, the concept of digital transformation is
further specified and delimited. In addition, the advancing
technological development is taken into account. "Prof. Thomas Hess
provides a concrete overview of many important aspects to be
considered in the digital transformation of companies. Clearly worth
reading."Stefan Winners, Chief Digital Officer at Hubert Burda Media
"Beyond the buzzword - Finally someone manages to systematically
untangle the chaos surrounding digital transformation. With his book,
Thomas Hess truly establishes the guardrails for managing digital
transformation projects. While others promise much and deliver little,
Thomas Hess gives the reader a design framework rather than a patent
remedy." Dr Christoph Steiger, former board member and CDO of Hoffmann
Group "Clearly more than just another book on the topic of digital
transformation! With exciting insights from science and practice,
Thomas Hess provides a toolbox for digital transformation. Relevant
for business and relevant researchers." Prof. em. Dr. Dr. h.c. Hubert
Österle, University of St. Gallen
Les mer
A Guide to Successful Organizational Change
Produktdetaljer
ISBN
9783658384241
Publisert
2022
Utgiver
Springer Nature
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter