By offering a strategy for managing a company's total aesthetic output and with chapters on consumer brands, service-based companies, and international organizations, the authors aim to show how any organization can differentiate and elevate themselves above the competition.
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Produktdetaljer
ISBN
9780684826554
Publisert
1997-08-30
Utgiver
Vendor
Simon & Schuster
Vekt
656 gr
Høyde
240 mm
Bredde
160 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
256