Produktdetaljer
ISBN
9780750636520
Publisert
1998-04-02
Utgiver
Vendor
Butterworth-Heinemann Ltd
Vekt
530 gr
Høyde
246 mm
Bredde
189 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
288
Forfatter
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
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A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?
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Strategic marketing planning; Problem solving and decision making; Developing a marketing orientation; Marketing and competitive success; The marketing appreciation; Where do we want to go?; How do I get there?; How will I know when I've arrived?; Appendices; Index.
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Produktdetaljer
ISBN
9780750636520
Publisert
1998-04-02
Utgiver
Vendor
Butterworth-Heinemann Ltd
Vekt
530 gr
Høyde
246 mm
Bredde
189 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
288
Forfatter