Produktdetaljer
ISBN
9781422126011
Publisert
2008-06-16
Utgiver
Vendor
Harvard Business Review Press
Vekt
85 gr
Høyde
165 mm
Bredde
106 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
104
Forfatter
Biografisk notat
Theodore Levitt was an influential scholar and former editor of Harvard Business Review whose writings radically altered the way marketing is practiced and studied. He wrote eight books on marketing, including Innovation in Marketing and The Marketing Imagination.
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
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Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
Produktdetaljer
ISBN
9781422126011
Publisert
2008-06-16
Utgiver
Vendor
Harvard Business Review Press
Vekt
85 gr
Høyde
165 mm
Bredde
106 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
104
Forfatter