This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.

Preface; Introduction; Part I: Ethical Purchase Behaviour and the Social Control of Business 1. Capitalism and Consumer Sovereignty 2. Social Control of Business: Corporate Social Responsibility 3. Social Control of Business: From Responsibility and Philanthropy to Accountability 4. Pressure Groups and Pluralism 5. The Boycott Tactic 6. Pressure Groups in the Marketing System; Part II: The Use and Effects of Consumer Boycotts 7. Consumer Boycotts of Business 8. Consumer Boycott Case Studies 9. Effectiveness in the Use of Boycotts and Management Responses; Conclusions; Appendix A: Markets and Marketing; Appendix B: Other Instances of Consumer Boycotts; Notes and References ; Author Index; Subject Index