Contents Chapter One: The Company Chapter Two: The Owner Chapter Three: The Lie Chapter Four: The Cost Chapter Five: The Origin Chapter Six: The Exercise Chapter Seven: The Example Chapter Eight: The Question Chapter Nine: The Meeting Chapter Ten: The Expectation Chapter Eleven: The Truth Chapter Twelve: The Deal Chapter Thirteen: The Change Chapter Fourteen: The Steps Chapter Fifteen: The Systems Chapter Sixteen: The Follow-Up Switchtasking Exercise: Worksheet Team Interruptions: Worksheet Recurring Check-Ins: Worksheet Truth of Time: Worksheet Channel Discussion: Worksheet Sources Spread the Word The Author

“In Dave Crenshaw's book The Myth of Multitasking: How ‘Doing It All’ Gets Nothing Done, he demonstrates how multitasking is, in fact, a lie that actually wastes time, energy, and money. Most of all, it robs us of life and our relationships with others.” —Chuck Norris, world-renowned actor and martial artist  “The Myth of Multitasking provides just the medicine we need to create order from chaos. Dave Crenshaw restores deep focus to enable your most creative, strategic work.” —Jenny Blake, author of Pivot: The Only Move That Matters Is Your Next One  “Dave's book is a time-management classic and a must-read for professionals at every level.” —Dorie Clark, author of Reinventing You and executive faculty at Duke University Fuqua School of Business  “Every great CEO and rainmaker needs this book!” —Jeffrey J. Fox, author of How to Become a Rainmaker  “The Myth of Multitasking will show you how to not just to be more productive, but how to treat people with greater respect. Dave's book is essential reading to ease our overloaded minds.” —Jordan Harbinger, creator of The Jordan Harbinger Show “Move with speed but not with haste. Be ambitious and hold your focus. This is how you become a force for change. Dave's book will help you create these habits.” —Michael Bungay Stanier, author of the WSJ bestseller The Coaching Habit

The marketing strategy for The Myth of Multitasking covers five main areas: Direct to the author's network Blog/podcast tour campaign Social media ad placement The author's speaking engagements Publisher’s media push Direct to the author's networkAs of the creation of this plan, the author's network currently consists of the following numbers: LinkedIn Learning/Lynda.com courses – 14,000,000+ views across 22 courses Most popular courses are Time Management Fundamentals and Time Management Tips Current email list subscribers – 10,000+ verified YouTube views – 300,000+ with 3600+ subscribers and 300+ videos His The Myth of Multitasking Test (NEW) video has 130k+ views Twitter followers – 11,800+ LinkedIn followers – 16,700+ Facebook followers and friends – 8,200+ The author's network will enable him to make a variety of direct offers to followers and subscribers and drive early sales of the book. Via email, YouTube, and all social networks, he will send weekly incentives to pre-order The Myth of Multitasking during the month leading up to the book launch. These will include free bonus downloads, as well as more substantial bulk purchase incentives for private consultations and speaking events. Blog/podcast tour campaignBlog tour appearances, including reviews, guest articles, interviews, and podcast appearances have proven to be an effective method of driving sales. The Myth of Multitasking offers a broad-based, “pleasantly controversial” topic that drives interest from top bloggers. The author has experienced success in the past working with Worthy Marketing Group, which specializes in blog and podcast appearances and will hire them again to saturate appropriate blog markets in the month leading up to launch (for pre-orders) and the week of the launch. Social media ad placement The author has found a reliable formula for driving traffic primarily through the use of Facebook ads. By boosting “meme” style posts, the author has had several posts get over 10,000 likes and hundreds of shares. His in-house staff can build and promote a series of memes directly related to the second edition of The Myth of Multitasking. Targeted buyers can sign up for a free offer, such as book sample downloads or a chance to win a signed book. Then the author's team can follow up with them afterward several times about the book. Giving a free offer, then using that free offer to upsell to a low-ticket item, is highly effective at both driving sales and building email lists. The author's speaking engagementsThe author will use his public speaking opportunities to increase sales of The Myth of Multitasking by offering discounted books to all participants of an event. In most speaking settings, advance group book purchases are made. the author speaks to groups, on average, about once or twice per month. Even when clients don’t make advanced purchases, he is typically asked to sign and sell copies of his books. Thanks to a recent hire of an excellent booking manager, the author's speaking has increased significantly. For example, last June alone he had approximately twelve speaking gigs lined up in the New York metropolitan area—even though he lives in Salt Lake City. He speaks live on stage to five to ten thousand people per year, and in recent years has spoken to audiences in Dubai, Istanbul, Sydney, London, and Manilla, as well as throughout the United States. He'll also make available a limited number of speaking engagements during the launch month to be used as bonus giveaway promotions for large bulk sales of The Myth of Multitasking. Publisher’s Media pushIn the original marketing push of the book by Jossey-Bass, the book generated a decent amount of newsworthy buzz. Interviews with the author about The Myth of Multitasking appeared in TIME, the BBC news, USA Today, The Washington Post, and many other major publications. The author plans to target larger publications again, especially by highlighting what’s changed (and what hasn’t) since the original release of the book. The topic of multitasking is still controversial and compelling to a wide audience. By getting a couple of major media outlets to pick up the story, it makes it easier for us to pick up coverage on blogs, podcasts, and local media outlets.

From the book: While collecting her thoughts after Phil’s multitasking exercise, something caught Sally’s attention outside. “I think I’m witnessing a perfect example of what you’re talking about right now. Look out the window.” Helen and Phil turned to look where Sally was staring. Through Helen’s second-story office window, they had a perfect view of the first-floor office area. A young man wearing a T-shirt from a local college was standing next to a seated female co-worker. To Phil, it looked as if he was trying to share something very important with his coworker. “Look at Tracy,” Sally said, pointing out of the window. Tracy the coworker was attempting to focus on her computer monitor—probably a company report—while attempting to give half an ear to the man standing next to her. “Is she even listening to Jason?” “Jason’s one of our interns,” Helen explained to Phil. “He does good work, but he can be a little overeager sometimes. Tracy is his supervisor.” Jason continued to speak enthusiastically, and Tracy nodded in response without ever turning away from her computer screen. “Oh! Look!” Sally said excitedly. “Now she’s walking away to take a call on her cell!” Jason stood there, hovering in mid-sentence, as he watched Tracy walk away. He dropped his arms in discouragement, shook his head, and shuffled away. “Poor Jason-the-intern,” Sally said sympathetically. Helen glanced at Sally, and Phil caught the look of doubt on her face. As the scene downstairs finished, Phil spoke softly. “It’s bad enough losing efficiency and effectiveness when we try to multitask. But when multitasking—switchtasking—involves another person, the costs are deeper. “People deserve our full attention, whether at home or at work. When we give them only partial, piecemeal attention, the switching costs extend to damaging relationships. “Moments like you just saw make people feel unimportant. They tell me this all the time.” “I want people at GreenGarb to feel like they matter,” Helen offered. Phil nodded. “I can tell you do. And when you focus on them, they feel that. But when you don’t focus on them, it’s the equivalent of seeing someone and saying, ‘Hi, you’re unimportant.’” Sally chortled. “We’d never do that!” “Of course not,” Phil replied. “But—” “But we do that, don’t we?” Helen said. “All the time.” Phil paused. Both women looked very deep in thought, and he gave them space to take in the moment. Sally was the first to break the silence. “I have to admit, I need to work on this. I have a tough time giving people my undivided attention.” Phil smiled encouragingly. “We’ve all done it, Sally. And we’ll continue doing it as long as multitasking—switchtasking—is seen as acceptable. “The message is this: when someone says they’re ‘good at multitasking,’ they’re really saying they’re inefficient. It’s like publicly admitting you’re going to make it a habit to screw up multiple things at the same time. “And, ironically, people who consider themselves great at multitasking are statistically more likely to be the worst at it. “It doesn’t matter how effective you think you are at switchtasking. When you do it, you will take longer getting things done and hurt relationships in the process. Whenever possible, it’s better to focus on one activity—and one person—at a time.”