Introduction by Anthony L. Iaquinto. Introduction by Stephen Spinelli. PART ONE: DEVELOPING THE CORRECT FRAME OF MIND. Principle #1. Entrepreneurship Is a Career. Principle #2. Successful Entrepreneurs Are Just like You. Principle #3. There Are No Secrets to Success. Principle #4. Luck Is Part of the Equation. Principle #5. Never Reach for a Gallon When You Only Need a Quart. Principle #6. It Shouldn’t Only Be About Money. Principle #7. Embrace Fear, Never Reach for a Gallon When You Only Need a Quart. PART TWO: MAKING THE RIGHT DECISIONS. Principle #8. Never Bet the Farm. Principle #9. Don't Spend a Dollar When a Dime Will Do. Principle #10. Always Tap a Bridge Before Crossing. Principle #11. Only Fools Fly Without a Net. Principle #12. Connect but Protect, Don’t Spend a Dollar When a Dime Will Do. Principle #13 Buddy Up Principle. Principle #14 Learn to Play the Gray Principle. Principle #15 Plan a Timely Exit. Final Words. An Entrepreneur’s Guidebook. University Centers. Selected Web Sites. Selected Books. References. Index.

In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial “type,” and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.

"Never Bet the Farm is an outstanding work, with many refreshing insights. A book I will use in entrepreneurship classes for some time to come." —Albert A. Cannella Jr., Hahnco Companies professor, Arizona State University, Department of Management "Iaquinto and Spinelli, using a rare mixture of practical experience and academic expertise, have come up with a framework that every entrepreneur should use if they wish to survive the inevitable pitfalls that line their path to success." —Richard A. Steenerson, president and owner, Polaris Marine, Inc. "Never Bet the Farm is a book that manages to be both practical and inspirational." —Arsen Avakian, CEO and founder, Argo Tea, Inc. "A very readable book for any entrepreneur." —Rocki-Lee DeWitt, dean, University of Vermont, School of Business Administration

TABLE OF CONTENTS Introduction by Anthony L. Iaquinto Introduction by Stephen Spinelli, Jr. Section I     Developing the Correct Frame of Mind      Principle #1     Entrepreneurship is a career      Principle #2     Successful entrepreneurs are just like you      Principle #3     There are no secrets to success      Principle #4     Luck is part of the equation      Principle #5     Never reach for a gallon when you only need a quart      Principle #6     It shouldn?t only be about money      Principle #7     Embrace fear Section II     Making the Right Decisions      Principle #8     Never bet the farm      Principle #9     Don?t spend a dollar when a dime will do      Principle #10     Always tap a bridge before crossing      Principle #11     Only fools fly without a net      Principle #12     Connect but protect      Principle #13     Buddy up      Principle #14     Learn to play the gray      Principle #15     Plan a timely exit Final words References An Entrepreneur?s Guidebook