New Developments and Approaches in Consumer Behaviour Research
Innbundet /
1998
/ Engelsk
Produktdetaljer
ISBN
9780333739075
Publisert
1998-09-03
Utgiver
Palgrave Macmillan
Høyde
244 mm
Bredde
170 mm
Aldersnivå
Research, UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
9
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
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The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.
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Produktdetaljer
ISBN
9780333739075
Publisert
1998-09-03
Utgiver
Palgrave Macmillan
Høyde
244 mm
Bredde
170 mm
Aldersnivå
Research, UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
9