The interactive dimension is crucial for the development and growth companies and of the economy.
In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to handle the local specific interdependencies in business relationships that characterize the interactive world. That implies a conception of the task and priorities of management and the critical managerial skills that is only partly acknowledged in the contemporary management theory.
This book provides empirical insights into the often hidden interactive aspects of the contemporary business world. It offers a novel perspective and theoretical and methodological tools for analysis of interactive aspects related to topics such as management, strategy, purchasing, marketing and accounting as well as issues related to economic and regional policies including public purchasing and the role of ownership.
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The base for this book is 40 years of research on business relationships between companies evidencing the interactive features of the contemporary business world that have important consequences for management, policy and research.
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The Significance of Business RelationshipsManagement in the Interactive Business World
Value Measuring and Value Appropriation in Business Networks
Purchasing and Supply Management: On Strategic Roles and Supplier Interfaces
New Business Development in Business Networks
Innovation Policy in an Interacted World - The Critical Role of the Context
The Geographical Dimension in the Interactive World - The Importance of Place
Regional Development Policies
Owner Relationships - A Parallel Network Force
Public Purchasing in an Interactive World
Researching the Interactive Business World; Interplay of Research Object, Methodology and Theory
Boundaries of Business Actors and Networks - Theoretical and Methodological Reflections
Interdependencies - Blessings and Curses
Researching the Interactive Business Landscape
Interactivity in Business Networks
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In 15 papers from workshops in 2015 and a May 2016 symposium in Uppsala, economics and business scholars examine international marketing and purchasing from the perspectives of management, policy, and implications of research findings. Their topics include value measuring and value appropriation in business networks, purchasing and supply management: on strategic roles and supplier interfaces, the geographical dimension in the interactive world: the importance of place, boundaries of business actors and networks: theoretical and methodological reflections, and researching the interactive business landscape.
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Produktdetaljer
ISBN
9781787145504
Publisert
2017-09-01
Utgiver
Vendor
Emerald Publishing Limited
Høyde
229 mm
Bredde
152 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
352