Optimal Bundling Marketing Strategies for Improving Economic Performance
Heftet /
2010
/ Engelsk
Produktdetaljer
ISBN
9783642084591
Publisert
2010-12-09
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
8
Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.
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Springer Book Archives
Springer Book Archives
The complete theory and practice of bundling: optimization and behavioral approaches, practical implementation
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Les mer
Produktdetaljer
ISBN
9783642084591
Publisert
2010-12-09
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
8