This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.    When and why to outsource--and how to manage Asian outsourcing relationships to maximize profits and minimize risks.   You no longer need to be Sony with your own design staff and factories to build world-class products. Where making sophisticated electronic consumer products once was the privileged domain of a few, now virtually anyone can play. The advantage is now to the swift and creative, not the big. But to get that advantage, you must go to Asia....