The volume is a successful multi perspective compilation of a variety of aspects of the luxury industry.

Johanna Steinfeld, translated from De Gruyter Oldenbourg

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Les mer
1. Luxury Business: Approaches and Issues Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts Part I: Conceptual Foundations and the Evolution of the Luxury Industry 2. The History of Ideas on Luxury in the Early Modern Period Christopher J. Berry 3. Critical Theory and the Singular Instant of Luxury: On Contemporary Conceptions of Luxury Customer Experience John Armitage 4. Luxury as an Industry Pierre-Yves Donzé 5. Luxury, Banking, and Finance Hubert Bonin 6. Luxury and the Entrepreneur: A Story of Meissen Porcelain, Harlequins, and Creative Destruction Robin Holt Part II: Producing Luxury 7. Luxury Supply Chain Management Alessandro Brun and Hakan Karaosman 8. Luxury, Craft, Creativity, and Innovation Joanne Roberts 9. Licensing and the Mass Production of Luxury Goods Tomoko Okawa 10. Systemic Luxury Strategy Jonas Hoffmann Part III: Luxury Branding and Marketing 11. Luxury Branding Benjamin Berghaus 12. Luxury Brand Extensions and Perceived Luxury: Insights from the Australian Market Nicole Stegemann and Sara Denize 13. How to Manage Heritage Brands: The Case of Sleeping Beauties Revival Delphine Dion 14. Consumers' Perceptions and Evaluations of Luxury and Luxury Brands Klaus-Peter Wiedmann 15. Why Luxury Brands Partner with Artists Annamma Joy and Russell W. Belk Part IV: Distributing Luxury 16. Department Stores and Luxury Business Rika Fujioka and Jouko Pitkänen 17. The Strategic Value of the Mono-Brand Store for European Luxury Fashion Brands Christopher M. Moore 18. Airport Luxury Retail Debbie Pinder and Joanne Roberts 19. Intellectual Property Rights and Country-of-Origins Labels in the Luxury Industry Véronique Pouillard Part V: Globalization and Markets 20. Luxury in the United States and Western Europe Fflur Roberts, Florence Allday, Ayako Homma, and Oksana Malynovska 21. Luxury Business in Japan Pierre-Yves Donzé 22. Luxury in China Qing Wang 23. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India Glyn Atwal, Douglas Bryson, and J. P. Kuehlwein Part VI: Issues of Morality, Inequality, and Environmental Sustainability 24. Economic Inequality and Luxury: A Critical Luxury Studies Approach Joanne Roberts 25. Consumers, Counterfeiters, and Luxury Goods Giacomo Gistri 26. Luxury and Corruption Tereza Østbø Kuldova 27. Luxury Tourism and Environmentalism Geoffrey Jones 28. Digital Luxury: Toward a Sustainable Future? Sandy Black
Les mer
"The volume is a successful multi perspective compilation of a variety of aspects of the luxury industry." -- Johanna Steinfeld, translated from De Gruyter Oldenbourg
Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland. Véronique Pouillard is Professor of International History at the Institute for Archeology, Conservation, and History at the University of Oslo, Norway. Joanne Roberts is Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group at the Winchester School of Art, University of Southampton, UK.
Les mer
Selling point: Offers readers a critical understanding of a multifaceted and highly globalized industry Selling point: Provides precise conceptual insights and multiple levels of analysis Selling point: Designed to be an effective teaching text for seminars in graduate schools and fashion colleges, and a useful resource for scholars, industry researchers, and professionals
Les mer

Produktdetaljer

ISBN
9780190932220
Publisert
2022
Utgiver
Oxford University Press Inc
Vekt
1225 gr
Høyde
183 mm
Bredde
254 mm
Dybde
46 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
656

Biografisk notat

Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland. Véronique Pouillard is Professor of International History at the Institute for Archeology, Conservation, and History at the University of Oslo, Norway. Joanne Roberts is Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group at the Winchester School of Art, University of Southampton, UK.