Produktdetaljer
ISBN
9781572736801
Publisert
2006-12-30
Utgiver
Hampton Press
Vekt
604 gr
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
308
Serien redigert av
The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.
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Explores how public relations' power is obtained, used and misused in terms of both process and outcomes. This book contains 10 case studies that provide examples of the breadth of perspectives and definitions of power.
Les mer
Produktdetaljer
ISBN
9781572736801
Publisert
2006-12-30
Utgiver
Hampton Press
Vekt
604 gr
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
308
Serien redigert av