"As we enter the 2020s, one of the most important forces transforming the fortunes of firms old and new is the change in business models. This book gives you a thoughtful, well-researched guide to what changes and why, what works and what you can do about it. With plenty of detail from sectors as diverse as automotive, chemicals, software, film distribution and production and education, the red thread of what business model transformation is, and how to succeed in it, comes alive. This is a tour-de-force providing a great illustration of one of today's key competitive challenges- how to respond to radical business model change and, better still, how to lead the way."

Michael G Jacobides, Sir Donald Gordon Chair of Entrepreneurship and Innovation, and Professor of Strategy, London Business School

"I congratulate Dr Linz and his co-authors on this impressive, highly relevant book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to know how innovation can create new opportunity and growth."

Bill McDermott, CEO ServiceNow

"Highly relevant for leaders. This book provides both an excellent conceptual structure and great insights through a wide range of real company cases. Until now, such guidance to transform your business model was missing."

Dr Sami Atiya, Member of the Group Executive Committee and President Robotics and Discrete Automation, ABB Ltd

"Transformation is becoming the mantra of our time, and for good reason: we are experiencing dramatic changes in technology, society and business. Technology can take us so far - yet without entrepreneurial leadership grounded in morality and ethics we will veer into technocracy. It is in the spirit of Peter Drucker that this book shows the broader picture of the transformation journey beyond management techniques and with the necessary emphasis on the human aspects of change."

Richard Straub, President Global Peter Drucker Forum

"The authors provide great insights into how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader."

Oliver Gassmann and Karolin Frankenberger, Professors at the University of St Gallen, authors of The Business Model Navigator

"To stay ahead as innovation leaders, we at TRUMPF rethink, expand and even disrupt our business models. The authors have created a highly effective strategic framework and a wealth of case studies, which explores how to systematically transform business models to pioneer the fourth industrial revolution."

Dr Ulrich Faisst, Digital Transformation Officer, TRUMPF

"We are at a critical time for most incumbent organizations as their existing business models are failing and they struggle to adapt to technological change - they need to fight back! With Radical Business Model Transformation, the authors offer inspiration and a proven blueprint that enables leaders to upgrade their business models and get them fit for the new digital economy."

Felix Staeritz, CEO, FoundersLane and Founder, FightBackMovement