In an industry plagued by short careers and constant churn, Recruiting to Retain offers a better way.

John Wright II, managing partner of one of the most successful advisor firms in the country, reveals how a mutual selection process and personal mentoring lead to career retention—not just job placement. Drawing on two decades of leadership, this book outlines a replicable model for financial advisor recruiting, built on principle-based leadership and hands-on engagement.

Wright doesn’t sugarcoat the process. It’s time-consuming. It requires real investment. But it works. His selection process has produced the largest organically grown firm in his network, with career retention rates far above the industry average. From how to screen candidates to how to build advisor teams that thrive, Recruiting to Retain is a rare mix of candid memoir and practical handbook.

Readers will gain tools for:

  • High retention attraction
  • Mentoring financial advisors
  • Creating a culture that values persistence and purpose

Wright’s process favors long-term success over quick wins—and demands that firm leaders reclaim responsibility for recruitment. If you’re tired of seeing good candidates fail, or watching your top talent leave, this book will show you what it takes to build something better.

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In an industry plagued by short careers and constant churn, Recruiting to Retain offers a better way.

Introduction—Finding Mentors Near and Far

Chapter 1—Beyond a Numbers Game
Chapter 2—What’s Behind Poor Retention
Chapter 3—Fifty Percent Career Retention; It’s Possible
Chapter 4—A More Difficult Way That Works
Chapter 5—Two-Step Bonding
Chapter 6—Interested Versus Interesting People
Chapter 7—Assessing How a Candidate Is Wired
Chapter 8—Bringing the Career to Life
Chapter 9—The Table Is Set for an Offer
Chapter 10—Everyone Needs a Coach

Conclusion—Let’s Talk

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Produktdetaljer

ISBN
9798887502113
Publisert
2026-04-09
Utgiver
Advantage Media Group
Høyde
229 mm
Bredde
152 mm
Aldersnivå
00, G, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
168

Biografisk notat

JOHN WRIGHT II is a veteran leader in financial services and the managing partner of Goodwin, Wright, a top-performing Northwestern Mutual firm known for advisor retention and organic growth. Since stepping into leadership in 2002, Wright has built a culture focused on mentorship, rigorous selection, and career-long development. Named one of Atlanta’s Most Admired CEOs, he also served as chairman of Northwestern Mutual’s Managing Partners Association. Drawing on his background as a student-athlete, coach, and recruiter, Wright speaks nationally on leadership, values-based hiring, and building sustainable firms. His work reflects a lifelong commitment to developing people, not just professionals.