Foreword xi

Preface xiii

Acknowledgments xix

1 Operations as the Center of Gravity: The Omnihouse Model 1

2 Competing with the West: Asia as the Rising Model 23

3 The New Perspective of Quality: From Input to Impact 47

4 The New Perspective of Cost: From Cost-Cutting to Social Contributions 67

5 The New Perspective of Delivery: From On Estimate to On Conscience 89

6 The New Perspective of Service: From Standardization to Transformation 109

7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World 129

8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance 147

9 Productivity and Improvement in the New Operational Excellence: How the Japanese Spirit Goes Beyond Kaizen 165

10 Professionalism and Management in the New Operational Excellence: How Singapore’s Attitude Is Becoming World-Class 181

11 The Yin-Yang Advantage: How China Made the Impossible Possible 203

Epilogue: Countries, Capabilities, and Operational Excellence 229

Appendix A: the Omnihouse Model 235

Appendix B: Inner Development Goals 239

Appendix C: Humane Entrepreneurship 243

Appendix D: Marketing Zen 247

Notes 251

About the Authors 275

Index 277

Discover the latest groundbreaking marketing strategies making waves in Asia

Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, Hermawan Kartajaya, and Jacky Mussry offers a captivating look into Asia’s innovative marketing strategies reshaping global business. It skillfully reveals how Asia’s competition with the West drives its unique and effective marketing approaches, focusing on quality, cost, delivery, and service (QCDS). This book provides actionable insights into leveraging entrepreneurial and professional capabilities to establish the next level of operational excellence through QCDS.

Kotler, Kartajaya, and Mussry explore significant trends in the global business landscape, highlighting Singapore’s rise as a commercial hub, Japan’s advancements beyond kaizen, South Korea’s innovative strides, the dominance of made-in-India leaders, and China’s revolutionary path to becoming an economic powerhouse. Reimagining Operational Excellence: Inspirations from Asia is an indispensable guide for professionals, entrepreneurs, founders, and business leaders. It comprehensively explains how Asia influences global competition based on its operations prowess.

This essential read is perfect for those looking to adapt and thrive in the rapidly evolving global market, stay relevant in the ESG era, and harness Asia’s entrepreneurial spirit, which is necessary for business organizations to remain competitive in the next curve. It’s a fascinating discussion that shouldn’t be missed by today’s and future top-notch executives everywhere.

The world’s economic landscape is being reshaped in previously unimaginable ways. And nowhere is the breadth and depth of this transformation felt more deeply than in the global East. Asia leads the world in innovative and exciting new ways to market products and services coming to market and forward-looking businesses everywhere are sitting up and taking notice.

In Reimagining Operational Excellence: Inspirations from Asia, bestselling author and world-renowned marketing expert Philip Kotler, along with Hermawan Kartajaya and Jacky Mussry deliver a groundbreaking and exciting new text exploring the critical role played by operations in marketing excellence and the lessons that businesspeople around the world can draw from Asia’s leading entrepreneurial firms.

The authors explore how competition with the global West has driven Asia’s incisive and effective new marketing practices, with an emphasis on the operations aspect, offering new perspectives on quality, cost, the role of delivery, and the role of service. They also discuss the impact of creativity, innovation, entrepreneurship, and leadership (CI-EL) as well as productivity, improvement, professionalism, and management (PI-PM) on reaching new levels of operational excellence, and how you can apply those same lessons to your own firm to realize tangible results.

Reimagining Operational Excellence: Inspirations from Asia examines key developments in the global business ecosystem, including Singapore’s increasingly central role as an international commercial hub and how Japan is moving beyond kaizen to reach unheard of levels of efficiency and continuous improvement. You’ll also consider the exciting new things unfolding in South Korea and how India is slowly building a new dominance in specific industries. Finally, the book explains how China’s unique economic environment is making the seemingly impossible, possible.

An essential roadmap to contemporary business operations and marketing, Reimagining Operational Excellence: Inspirations from Asia is a fascinating new guide for marketing and advertising professionals, operations executives and managers, entrepreneurs, founders, and other business leaders.