RE:Think Innovation makes coming up with great ideas everybody’s business.

People think innovation isn’t sustainable, so they make it much harder than it has to be. Experts portray it as confusing and complicated so they can charge big fees. Executives make it intimidating and complex, so they appear smarter and important. Traditional innovators imply you need a special degree or training to know how to do it right. The truth is, consistently coming up with great ideas isn’t a talent one is born with or a skill that takes years to learn. It’s actually a simple 5-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve.

RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes. Within its pages, Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.

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RE:Think Innovation shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time and ties individual employee competence with innovation techniques to direct corporate outcomes.
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  • Focus on connecting with executives, team leads, and individuals growing their brand
  • Blog regularly and write as a guest for other blogs
  • Speak internationally at workshops and conferences
  • Recruit launch team and offer incentives to preorder
  • Offer a free “Field Guide” as a lead magnet
  • Host podcast and speak as a guest on other podcasts
  • Continue to build email list by using lead magnet and distribute weekly e-newsletter
  • Submit to major industry reviewers, including Publisher’s Weekly and Foreword Reviews
  • Target traditional and online media outlets that discuss team dynamics
  • Connect with audience via Twitter (28.5K+ followers) and LinkedIn (9K+ connections)
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    Produktdetaljer

    ISBN
    9781631953170
    Publisert
    2021-07-15
    Utgiver
    Morgan James Publishing llc
    Høyde
    228 mm
    Bredde
    152 mm
    Aldersnivå
    P, 06
    Språk
    Product language
    Engelsk
    Format
    Product format
    Heftet
    Antall sider
    242

    Forfatter

    Biografisk notat

    Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and keynote on five continents, she’s partnered with top brands and conferences to train thousands of people on how to rethink the work that they do and the impact they can have. Carla’s visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their business. She currently lives in Denver, CO.