Hone and perfect your digital marketing skills and learn how to apply
them effectively to B2B marketing with the new edition of this
bestselling guide. B2B Digital Marketing Strategy is a clear and
practical digital marketing guide that helps readers get to grips with
some of the more advanced and complex elements of B2B marketing. It
gives readers an overview of the latest approaches, models, processes
and solutions, as well as examples of technologies to help them deal
with key current B2B digital marketing challenges such as those
associated with account targeting, data utilization and digital
campaign management. It expertly explains how to incorporate the
latest digital methodologies into critical processes such as lead
generation, customer retention and customer experience
personalization. This book is an invaluable resource for any
professional or student in the B2B space. Newly updated, this second
edition provides two new chapters on digital retention marketing and
social media strategies as well as improved guidance on campaign
tracking and gamification. This practical guide is packed with global
case studies and examples such as Danfoss, American Express and IBM.
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Produktdetaljer
ISBN
9781398610187
Publisert
2023
Utgave
2. utgave
Utgiver
Vendor
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter