The book provides a compact overview of the increasingly important
topic of Business Development (BD). The author not only describes the
role of the Business Development Manager and its tasks, but also shows
how Business Development can be integrated organizationally into a
company. In addition, a prototypical Business Development Process is
presented in concrete terms and explained using a case study. The book
shows why enterprises fail, deals with new creative techniques such as
Hackthons and dedicates itself more comprehensively than so far to the
topic of communication in the course of changes. The book helps all,
which want to introduce and/or optimize Business Development in the
enterprise as responsible ones or work in the future in this range.
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Produktdetaljer
ISBN
9783658247263
Publisert
2019
Utgiver
Vendor
Springer Vieweg
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter