A concise and unique guide to attracting ideal customers to your business. Do you dream of a bigger business, leaving your W-2 for your own thing or advancing your marketing or sales career? Customers are the Answer to Everything unravels the mystery of getting customers. This book explores and brilliantly illuminates the happy point where customers understand why they should choose you . . . over and over. Here are just a few discoveries in Customers are the Answer to Everything: Find out what your customers really need but you may not be giving them Discover how to talk to your customer “on their level” Learn how your potential customers really make decisions to buy . . . or not Uncover the formula for the customer who pays, stays, and refers Customers are the Answer to Everything is already changing the way businesses throughout the world think about and act to create new customers. Why not be next? Praise for Customers are the Answer to Everything “It does for small business what so many have forgotten. It shines the light on the marketing foundation every business needs and wants. Then it delivers a series of affordable and easy-to-implement activities and solutions that will really appeal to your customers.” —Heidi Krupp, CEO, Krupp Communications, Inc. “If your product, service or issue isn’t catching on, Martha Hanlon and Chris Williams will show you how to change that and fast and affordably.” —John Limbocker, Internet Dominator CEO and Godfather of SEO