Retailing Management 10e highlights the many ways the retail industry
has transformed and evolved over the past four years. In keeping with
its market-leading tradition, the 10th edition focuses on key
strategic issues with an emphasis on financial consideration and
implementation through merchandise and store management. These
strategic and more tactical issues are examined for a broad spectrum
of retailers, both large and small, domestic and international,
selling both merchandise and services. In preparing this edition, the
authors focused on five important factors that continue to delineate
outstanding retailers: -The use of big data and analytical methods for
decision making. -The application of social media and mobile for
communicating with customers and enhancing their shopping experience.
-The issues involved in utilizing a mobile channel and providing a
seamless multi-channel experience for customers. -The engagement in
the overarching emphasis on conscious marketing and corporate social
responsibility when making business decisions. -The impact of
globalization on the retail industry.
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Produktdetaljer
ISBN
9781260288926
Publisert
2018
Utgave
10. utgave
Utgiver
Vendor
McGraw-Hill Higher Education (International)
Språk
Product language
Engelsk
Format
Product format
Digital bok