Since the invention of the telephone in 1876, publicity has been
central to the growth of the industry. In its earliest years the Bell
company enjoyed a patent monopoly, but after Alexander Graham Bell’s
patents expired, it had to fight competitors, the public, and the
U.S. government to maintain control of the telephone network. It used
every means its executives could imagine, and that included
constructing one of the earliest and most effective public relations
programs of its time. This book analyzes the development of public
relations at AT&T, starting with a previously forgotten publicist,
William A. Hovey, and then including James D. Ellsworth and Arthur W.
Page, who worked with other Bell executives to create a company where
public relations permeated almost every aspect of work, leveraging
employee programs, stock sales, and technological research for PR.
Critics accused it of disseminating propaganda, but the desire to
promote and protect the Bell monopoly propelled the creation of a
corporate public relations program that also shaped the legal,
political, media, and cultural landscape.
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AT&T and the Politics of Public Relations, 1876-1941
Produktdetaljer
ISBN
9781433147357
Publisert
2020
Utgave
1. utgave
Utgiver
Peter Lang
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter