Building on the view of marketing as a value-creation process that is central to any business enterprise, this book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.
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Produktdetaljer

ISBN
9781936572649
Publisert
2019
Utgave
10. utgave
Utgiver
Vendor
Cerebellum Press
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter