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Strategic Marketing Management: The Framework

Chernev, Alexander
Digital bok / 2019 / Engelsk

Produktdetaljer

ISBN
9781936572649
Publisert
2019
Utgave
10. utgave
Utgiver
Vendor
Cerebellum Press
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter
Chernev, Alexander

Strategic Marketing Management: The Framework

Chernev, Alexander
Digital bok / 2019 / Engelsk
Chernev, Alexander
Digital bok / 2019 / Engelsk
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Laveste pris siste 30 dager: 703,-

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Building on the view of marketing as a value-creation process that is central to any business enterprise, this book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.
Les mer

Relaterte produkter

Building on the view of marketing as a value-creation process that is central to any business enterprise, this book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.
Les mer

Produktdetaljer

ISBN
9781936572649
Publisert
2019
Utgave
10. utgave
Utgiver
Vendor
Cerebellum Press
Språk
Product language
Engelsk
Format
Product format
Digital bok

Forfatter
Chernev, Alexander

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