Building on the view of marketing as a value-creation process that is
central to any business enterprise, this book delineates the
fundamentals of marketing strategy, offers a systematic approach to
marketing management, and presents a value-based framework for
developing viable market offerings.
Les mer
Produktdetaljer
ISBN
9781936572649
Publisert
2019
Utgave
10. utgave
Utgiver
Vendor
Cerebellum Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter