Social Media Marketing Pearson New International Edition
Produktdetaljer
The social media content that students—and their future employers—need to have.
Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer’s toolbox.
Chapter1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities
Section II: The Four Zones of Social Media
Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce
Section III: Measuring Users and Social Media Campaigns
Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics
Guide students through : Content Organization. This text covers four zones of social media. These four zones certainly aren’t mutually exclusive. There are applications that provide a way for marketers to attain two, three, and maybe even all four objectives. Each of these four zones cover:
- Community (Facebook)
- Publishing (blogs)
- Commerce (GroupOn)
- Entertainment (Farmville)
Offering a balance between social and traditional media : In terms of social media, some organizations question whether they need the “old school” platforms at all—especially, when they can reach millions of customers with the click of a mouse. This text, however, shows how social media can complement the traditional media techniques.
Providing an array of resources: Companion Website . Housed at www.zonesofsmm.com the companion website offers valuable additional resources for Social Media Marketing, 1e for instructors as well as students. This site will feature open access as well as password-protected sections for various levels of content. The textbook features a helpful Social Media Icon in the text margin next to areas in the text where additional resources have been placed on the companion website. The website will feature interesting updates from instructors on this subject in form of blog posts, and examples from various sources on existing social media networks.