Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. "Socratic Selling" shows you how to access that power, to cooperate with it, and to make it work for you. Inside you will discover how to: Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter; Guide the dialogue through a discovery of needs and needed decisions; Negotiate objections, and close effectively; And uncover the motivators that move sales to more predictable closure.
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The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. This book shows readers how to access that power, to cooperate with it, and to make it work for themselves.
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Produktdetaljer

ISBN
9780786304554
Publisert
1995-08-03
Utgiver
Vendor
Irwin Professional Publishing
Vekt
309 gr
Høyde
211 mm
Bredde
130 mm
Dybde
15 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
228

Forfatter