This first edition of _Strategic Innovation Management_ is an exciting
new addition to the established bestselling texts _Managing Innovation
_and _Innovation and Entrepreneurship _written by Joe Tidd and John
Bessant_. _Aimed at students taking courses in business studies and
management, as well as non-specialist courses in other disciplines,
this book provides a practical and accessible evidence-based approach
to managing innovation in a wide range of contexts, including:
manufacturing, services, small to large organizations and the private,
public and third sectors.
The text has been designed to be fully integrated with the Innovation
Portal at www.innovation-portal.info
[http://www.innovation-portal.info/], which contains an extensive
collection of additional resources for both lecturers and students
including teaching resources, case studies, media clips, innovation
tools, seminar and assessment activities and over 300 test-bank
questions.
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Produktdetaljer
ISBN
9781118863336
Publisert
2014
Utgave
1. utgave
Utgiver
Vendor
Wiley
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter