Produktdetaljer
Biografisk notat
The late Gerald Cole worked and taught in a wide variety of large and small organizations in the public and private sectors. He held two non-executive directorships and was also an external examiner at Middlesex University.PART I: THE KNOWLEDGE BASE OF STRATEGIC MANAGEMENT. 1. Strategic management: the concept. 2. Defining purpose, goals and objectives. 3. Assessing the environment. 4. Competitive advantage. 5. Forecasting the future. 6. Formulating a strategy. 7. Implementing strategy: an overview. 8. Business plans. 9. The international dimensions of strategy. 10. Organisation culture and strategic management. 11. Managing change and innovation. 12. Managing quality. 13. The role of the marketing function in strategic management. 14. The role of personnel in strategic management. 15. Measuring strategic performance. 16. Strategic management: a concluding model. PART II: THE WORKBOOK. Questions and Scenarios on Aspects of Strategic Management. PART III: CASES. Marks and Spencer; British Airways; The Rover Group; Oxfam; Nuclear Electric; British Petroleum; Hanson; British Biotech; P & O Ferries; Toyota Manufacturing UK Ltd; Railtrack; easyJet; Universities Superannuation Scheme; Ethical Financial; Legal and General; BAA; Formula One; Water Services Association.