Presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, this title provides a model for exploiting competitive uncertainty and blind spots.

Part I. The New Competitive Advantage 1: Disruptive Competition: Intensifying Actions and Reactions in the Twenty-First Century Part II. Strategic Paradigms of Competitive Advantage 2: Economic Theories of Competition and Competitive Advantage: Neoclassical, Industrial Organization Economics, Game Theory, Schumpeterian, and Evolutionary Economics 3: Knowing Your Relative Market Position 4: Knowing Your Relative Resource Position Part III. Action-Based Dynamic Model of Competitive Advantage 5: An Action-Reaction Framework for Building Competitive Advantage 6: Avoiding Rivals with Entrepreneurial Actions: Exploiting Competitive Uncertainty and Blind Spots 7: Engaging Rivals with Ricardian Actions: Exploiting Ownership of Superior Resources 8: Defending against Rivals as a Dominant Firm: The Role of Deterrent Actions 9: Winning the Peace 10: Using the Action Model: Predicting the Behavior of Rivals 11: Strategy as Action: Integration and Evolution of Resource Positions Notes Index